sport invest

With you since 1998

Nineteen years of experience and contacts, dozens of Olympic medals and lots of smiling young athletes whose dreams we have helped make true.



Is a leader in the field of sports marketing

We are number one in Central Europe in the field of sports marketing. We offer high quality that we are proud of. Sport is our life.


Is a reliable partner for dozens of companies

We like working with partners who have a similar outlook. We prepare overall concepts and strategic proposals for advertising campaigns. We advise them how to include athletes and sporting events into their communications plans.

sport invest

This is sport in all forms

We don't only focus on football and hockey. We love winter and water sports, and we love cycling too.

sport invest

Is a source of support for more than 300 athletes

We pamper our athletes. We offer them complete services, provide training and nutrition plans, doctors and massage therapists, and bring in sponsors. We rejoice together in our successes, and provide support in difficult times.

sport invest

Is involved in every third transfer of Czech football or hockey players

There is no area where we do not have the best contacts. A football office in London, hockey offices in the USA and Russia, and local managers in each Czech and Moravian region.


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Realizované projekty  

Audi FIS Ski World Cup 2019 ve Špindlerově Mlýně

Kompletní řešení marketingové kampaně a obchodní stránky projektu

Realized projects 


2017 European Rowing Championships in Račice

At one of the biggest events in the Czech Republic this year, Sport Invest was an exclusive marketing partner who manages business marketing activities, including the implementation of a communications campaign for events and partner care.

Realized projects 


2016 Mountain Bike World Cup in Nové Město, Moravia

As an exclusive marketing partner, Sport Invest participated both in the preparation of the marketing strategy and in the implementation of the communications campaign, as well as in sales for sponsoring activities.

As a result of the joint work with the organizers, it was the most successful Mountain Bike World Cup in history in terms of the number of visitors and satisfied partners of the project.

Realized projects 

Petr Čech's Football School

Sport Invest Marketing is the marketing rights holder and in cooperation with the Association for Sport and Fair Play, the organizer of a project for children and youth. Football legend Petr Čech personally takes part in the event. As the only one in the Czech Republic, we also work directly with famed football club Arsenal.

Realized projects 


Jr. NBA League in the Czech Republic

A unique worldwide project for children and youth, through which the NBA brings its famous brand to the Czech Republic for the first time. Sport Invest Marketing, in cooperation with the Czech Basketball Federation, participates in the implementation of this international project in the Czech Republic. 2017 marks the second year of the project, which is already underway.

Realized projects 


Nike Premier Cup

The Nike Premier Cup is a worldwide football project that was founded in 1993. It is the largest football tournament in the world, involving over 9,000 football clubs from 43 countries every year. Sport Invest provides complete project organization in the Czech Republic and Slovakia.


The Sport Invest Group was founded in 1998 by Viktor Kolář and Robert Spálenka, who continue to lead it until today.

Robert Spálenka

  • General director
  • NHLPA and KHL
    licenced agent
  • Charles University
    Prague - FTVS
    (Sports Management)
  • Lorain Martin College
  • Coach licence

Viktor Kolář

  • Chairman of
    the Board
  • CEO
  • Licenced players
  • Profi UEFA licence
  • Charles University
    Prague - FTVS